When it comes to fundraising, your story is everything. A great story pulls people in, helps them connect emotionally, and makes them want to be part of your mission. That’s why we recommend breaking your campaign content into two simple, thoughtful sections.
This isn’t about writing a novel - it’s about helping people quickly understand what you’re doing, why it matters, and how they can help.
Section 1: The Why: “About Campaign and where Support will go…“
Use this section to give people the big picture. What’s the goal of this specific campaign? Why is now the time to give? And where, exactly, will the donations go?
This is also your chance to call attention to how the money you are collecting will be used (e.g. what percentage goes toward the program you are soliciting support for, how far the donation will go to helping the issue, etc.)
Section 2: The Who, “About Organization and more on Recipients…”
This is your chance to make your organization shine. Here, talk about the larger problem your organization tackles, not just what you are trying to achieve in this campaign. Give more context on the beneficiaries of the money donated. When donors feel like they’re helping real people (or real paws), their support feels even more meaningful.