They say a picture’s worth a thousand words - but a great video? That can be worth a thousand donations.
Strong visuals bring your campaign to life. Whether you're uploading a quick video from your phone or selecting a few great photos to feature front and center, here's how to make sure your media supports your message and inspires your supporters.
Add a Compelling Campaign Video
If you're including a video on your campaign page (and we definitely recommend it), keep these tips in mind:
- Mix it up! A great video blends action (like clips of your team or cause in motion) with talking—someone speaking directly to the camera about why support is needed.
- Keep it short and sweet. Aim for 2–3 minutes max. Any longer and you risk losing your audience before the call to action.
- Use what you’ve got - but make it count. If you already have a video from your organization, feel free to use it - but be sure to add a specific call to action encouraging donations through your campaign.
- Custom is best. The most effective videos are made just for the fundraiser you're running. Speak directly to the viewer, from the heart, and make it easy for them to say “yes.”
Choosing the Right Photos
Photos help people connect with your cause instantly—so choose ones that feel authentic, clear, and purposeful.
- Show people, not just places. Use images of the people (or pets!) impacted by your campaign - not just buildings or backdrops.
- Quality counts. Pick photos that are in focus, well-lit, and frame your subjects thoughtfully. Avoid blurry images or ones where faces are cut off.
- Keep it appropriate. All photos should be suitable for public viewing and free of sensitive or inappropriate content.
- Stick to these size guidelines:
- Web photos: 800–1200 pixels wide, 72 dpi
- Homepage feature image: 600 x 384 pixels, 72 dpi
- Choose the best - and only the best. Select 2–3 strong photos to showcase on your campaign page. If you have more, you can always link out to your website, social media, or an image gallery.
Whether it’s a heartfelt video or a powerful photo, great visuals help donors feel emotionally connected - and ready to give. Keep it real, keep it clear, and let your story shine.