Email is still one of the most effective ways to reach your supporters—especially when it’s personal, clear, and easy to act on. Here’s how to use email to boost donations for your SignUpGenius Donations campaign.
Start with your inner circle
Your first round of outreach should go to your most loyal people—family, friends, teammates, PTA crew, etc. These are the folks most likely to donate and share your campaign.
Customize your message
Avoid mass emails that feel like spam. Instead, try to personalize your message when you can. If you’re importing contacts or using email tools, be sure to:
- Use the person’s name if possible
- Briefly share why you're fundraising
- Let them know how they can help
Include your campaign link front and center
Use templates or write your own
Your SignUpGenius Giving tools may include email templates you can customize. If you prefer to write from scratch, make sure your message includes:
- A catchy subject line (like “Help Us Hit Our Goal!”)
- A short story about your campaign
- A direct call to action (like “Click here to donate”)
- A thank-you in advance
Send updates and follow-ups
Don’t just send one email and ghost your donors! Follow up:
- When you hit milestones
- When you’re nearing your goal
- As your campaign end date approaches
Sometimes all someone needs is a quick reminder to take action.